Handbook of culture and consumer behavior
In: Frontiers of culture and psychology
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In: Frontiers of culture and psychology
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 1, S. 55-70
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 40, Heft 1, S. 159-171
ISSN: 1537-5277
Abstract
Representing an event in abstract (vs. concrete) terms and as happening in the distant (vs. proximal) future has been shown to have important consequences for cognition and motivation. Less is known about factors that influence construal level and perceived temporal distance. The present research identifies one such factor and explores the implications for persuasion. Four studies show that an independent self-view is associated with abstract representations of future events and with perceiving these events as happening in the more distant future, whereas an interdependent self-view is associated with concrete representations of future events and with perceiving these events as happening in the more proximal future. Furthermore, a match (vs. mismatch) between the temporal frame of an advertisement and the self-view of the recipient leads to systematic changes in advertisement effectiveness and product appeal. These results add to the construal level theory and the self literatures and have practical implications for advertisers.
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 37, Heft 3, S. 456-472
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 5, S. 682-695
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 26, Heft 2, S. 115-127
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 28, Heft 1, S. 33-49
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 4, S. 736-750
ISSN: 1537-5277
In: Danit Ein-Gar, Liat Levontin, and Angela Lee (2017) ,"I Don't Have Now, But I Will Make Sure I Have Later: Saving For the Future Under Resource Deficiency Mindset", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association
SSRN
In: Levontin L., Ein-Gar D. & Lee A. (2015). Acts of Emptying Promote Self-Focus: A Perceived Resource Deficiency Perspective, Journal of Consumer Psychology, 25(2), 257–267.
SSRN
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 4, S. 831-847
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 36, Heft 5, S. 735-747
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 6, S. 877-889
ISSN: 1537-5277
In: New Media & Society
ISSN: 1461-7315
Interventions to build resilience to misinformation should consider the needs of communities of color, who experience (mis)information in unique ways. We evaluated digital media literacy interventions to improve misinformation resilience among four communities of color in the United States (Black, Latino, Asian American/Pacific Islander, Native American), which were designed by the nonprofit PEN America and community partner organizations. We assessed intervention efficacy in two studies: (1) a quasi-experimental field study among diverse participants recruited via community outreach and (2) a randomized controlled trial among Latinos recruited via a survey company (total N = 370). Results indicated that participants in both studies improved their comprehension of digital media literacy skills after taking the intervention. However, only those recruited via community outreach improved their ability to accurately identify true and false online news in a behavioral detection task. Our findings highlight the need to consider heterogeneous treatment effects in misinformation interventions, particularly across different communities and intervention contexts.